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5 Reasons to Present SEO Consultants a Seat on the Website Online Planning Desk

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Whether or not the purpose is to assist kind a brand new structure for the website, or to start out developing the content calendar for the yr, the planning periods will naturally have product heads, key executives, and advertising managers in attendance. As your organization conducts this cautious planning process and desires up the website online’s future, there’s one other vital voice that should be at that table: your search engine marketing skilled. whether or not this is an in-home particular person or an external website positioning company or guide, the information this individual can present could have a very important impact on the web site’s ultimate success. listed here are 5 ways in which your go-to seo skilled can positively affect the outcome of your website undertaking: 1) Ensure that Your Website Online has a Design that’s Search Engine Friendly Simply because it’s the job of your designers to make sure that the website online is inviting and communicat
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Google updates Penguin 4.0

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Google Update 4.0: says it now runs in real time within the core search algorithm The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature. After a nearly two year wait, Google’s  Penguin algorithm  has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. Penguin goes real-time Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect.  Introduced  in 2012, it has operated on a periodic basis. In other words, the Penguin filter would run and catch sites deemed spammy. Those sites would remain penalized even if they improved and changed until the next time the filter ran, which could take months. The last Penguin update,  Penguin 3.0 , happened on October 17, 2014. Any sites
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Hotel Website SEO : P&P Universe

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The Importance of SEO for Your Hotel Website - By P&P Universe Did you know that 93% of online experiences begin with a search engine? People are hooked on search - no question. It’s the easiest way to navigate the internet and find what you are looking for. However, attention span for search is limited. Three-quarters of people never scroll past page one of their search results. As the internet meme goes, the best place to hide a dead body is page two of Google. With this in mind, how can you ensure that you are one of the top search engine results, especially given the multitude of other properties competing for customers? Search Engine Optimization (SEO) allows you to increase your profile on search results, ensuring you stay top of mind with in-market travelers. The Beginner’s Guide to SEO SEO is, broadly, the process of increasing your rank on search engines. If a potential guest searches for “hotel New York September,” they’re going to be inundated with results. Thro
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